Retail Digital Signage Models
By Richard F Trask, Director of Public Relations, Scala Retail digital signage networks have implications for both the retailer and the consumer package goods company (CPG). In certain instances, the...
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Digital Signage: A Primer for Understanding the Industry
By Richard F Trask, Director of Public Relations, Scala I recently had the opportunity to review a new book on the Digital Signage industry entitled “Digital Signage — Software, Networks, Advertising,...
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